Data Management
Machwan, a premier marketing agency, excels in Clustering, Pin code-based account mapping, and industry segmentation services. Renowned for its data building, profiling, and on-ground research expertise, Machwan assists clients in uncovering significant patterns and grouping similar entities. By leveraging these capabilities, Machwan enables customers to gain valuable insights and effectively cluster segments within their industry. This process not only enhances understanding but also supports strategic decision-making, allowing businesses to tailor their marketing efforts and improve overall performance. Machwan's comprehensive approach ensures that clients receive actionable intelligence and a deeper comprehension of their market landscape.
New data acquisition obtaining and collecting fresh or previously uncollected data or New account discovery.
- Data Normalization, Data Formatting & Standardization
- Data de-duplication: identifying and eliminating duplicate records from a data
- Data validation, Data Enrich, Data verify, integrate, consolidate and cleansing activity
- Exact Match compares each record against all others, identifying duplicates based on predefined criteria. Once identified, these duplicates can be removed from the dataset.
- Fuzzy Matching compares records for similarities, allowing for variations in spelling or formatting, and removes likely duplicate entities.
- Data Hashing creates unique identifiers for records. Matching hashes indicate potential duplicates, simplifying the de-duplication process by reducing computational complexity.