We transform DATA into actionable insights & essential intelligence which
is required at every step of business decision. Our business intelligence solutions combine broad data, deep business vertical & cluster intelligence, validated information along with consulting services which is backed-up by powerful analytics. Give our clients unrivaled insights of the market and the competition.
With time Machwan has introduced a variety of services on the plate. Our services are adopted by several of the technology giants as well as clients from other verticals. Our MNC and Indian clients often use services from the laundry list.
Evangelistic Engagement
Evangelism marketing is one of the latest tactics often used as an Influencer marketing for B2B and B2C segments. As a marketing support organization, we find exactly the kind of customers, our clients target – get them engaged, excited and so that they tell the others about our client’s organization, products and services. Through a series of marketing efforts, we try to convert their customers into evangelists / advocates for their brand.
Door Opening Discussion
As a marketing support organization, sometimes we face challenges to narrow down a sales lead because of various issues such as shortage of content, less clarity, unable to take spot decisions, longer decision-making cycle. For such cases we opened the doors for our clients to reach the prospect, which is basically bridging the prospect with our clients. Before the discussion, we help our clients feeding them valuable business critical intelligence, interest areas and decision making about the prospect. This helps our client to conduct better homework to make the sales pitch effective.
Account based marketing programs, Pipeline Building, Lead Funnel Building, Cross sell and LOBs Programs
We use our huge data repository cutting across all the top verticals including Govt, Healthcare, Education and prospective ones such as logistics, retail, etc. representing Enterprises, Mid-Market and SOHO for regulation Sales Enablement programs, Pipeline Building, Lead Cross sell and LOBs Programs. We fill the gap between the sales strategy and the final contract.
Profiling and Business Critical Intelligence
Most popular method to identify your target companies and target audience. The information collection extends beyond basic contact information to business-critical information that helps for tele-calling or broadcasting EDMs to make them aware of certain products / services or invite them to participate in events & webinars or preparing for sales pitch.
Data Management (CDS) for third parties
Managing and nurturing more than 3 lacs of records along with critical information Machwan has built a captive Database Management Centre with skilled resources, automated processes and tools. This has driven us to manage business critical data (transactional data of customers, contact profiling data etc.) for our clients as a third-party service provider. The data accumulated from various sources at client’s end are collected, cleaned, standardized, validated and put into tools for further use.
Sales Channel Activation Program
Marketers find it tough to develop a reliable distribution network in new geographies for reaching out to the end consumers. Machwan lends and stretches its arms to on-board them.
ISV Activation
Technology vendors often struggle to find out the right ISVs (Independent Software Vendors) for technology collaboration and partnering. We help the vendors to identify ISVs with required skill, background and capabilities provide a platform for a future tie-up.
Cluster based / Pin Code based customer activation program & white space prospecting
A unique and ROI driven concept to find white space within a city / market / geography. Aptly designed for on-boarding net new
customers, new pockets. Due to its combing operation no stones are left unturned. Our services go beyond Tier 1 to Tier 3 cities in India.
Person & Position Tracking Survey within Ministers, Bureaucrats, Political Leaders and GOVT Officials of India
Machwan makes a daunting task while it tracks Person & Position movement within Ministers, Bureaucrats, Political Leaders and GOVT Officials of India. Many of our clients use this data for digital marketing, email marketing while conducting any influencer programs.
Webinars
Webinars have become an important component and medium that allows companies to find new customers, educate current clients and strengthen their customer services. Machwan offers end to end services that includes database mgt, audience acquisition for the webinars, provide platform and post webinar analysis.
Custom Research & Strategic Consulting
Our services have extended beyond market campaigns to a full-fledged customized business intelligence service provider. We satisfaction, quality and value additions to its client in the following areas:
- Market Opportunity Assessment & Forecasting – Penetration, Investment, Sizing and Driver Analysis
- Competition Tracking (Price, Product & Market Strategy)
- Brand Awareness and Perception
- Validation, Concept and Price Testing
- Customer Satisfaction & Loyalty Management
- Market Entry, GTM /RTM Strategies
- CIO /CFO Survey
- Merger & Acquisition support