Machwan

Machwan has become a sought after choice for market intelligence providers with most of the IT giants in India and outside to support and accelerate clients growth through quality information and consulting services

Over the past 10+ years we have managed campaigns for several industry leaders across verticals and segments through world class and most efficient database management, Lead & Sales Enablement Program, Webinar services and Sales Channel Activation Program. In the changing world of business and growing importance of real time insights to support strategic decision making and how companies can harness the potential of data point's to make more informed decisions and conduct various activities in radically different ways. The key is to understand the power and effect of data on business, by using it to its optimum to gain valuable insights. In this aspects Machwan is ahead of others…….

Machwan has become a sought after choice for market intelligence providers with most of the IT giants in India and outside to support and accelerate clients growth through quality information and consulting services

Over the past 10+ years we have managed campaigns for several industry leaders across verticals and segments through world class and most efficient database management, Lead & Sales Enablement Program, Webinar services and Sales Channel Activation Program. In the changing world of business and growing importance of real time insights to support strategic decision making and how companies can harness the potential of data point's to make more informed decisions and conduct various activities in radically different ways. The key is to understand the power and effect of data on business, by using it to its optimum to gain valuable insights. In this aspects Machwan is ahead of others…….



OUR SERVICES

In the changing world of business and growing importance of real time insights to support strategic decision making and how companies can harness the potential of Data point’s to make more informed decisions and conduct various activities in radically different ways.

The key is to understand the power and effect of data on business, by using it to its optimum to gain valuable insights.

We are a complete database solutions and marketing company providing multi-disciplinary database & marketing services. Our data & marketing services include:

  • Database
    Management

  • Lead & Sales
    Enablement Program

  • Digital & Webinar
    Services

  • Sales Channel
    Activation

  • Internet of Things (IoT)
    Partner Profiling

Database Management

As a leading provider of database generation and management services across various Industries, Machwan has helped customers in acquiring and maintaining critical & big databases in across verticals & sub-verticals. At MCR resource centre we generate, validate and update databases on our own or as per the requirements of our customers

This continuous process of generating and upgrading databases has resulted in a profiled data base of more than 200,000 companies (includes listed, ET 500 and BT 500/1000 companies) in programmatic way.

Database Mining Data Standardization & Database Cleaning Database Profiling Contact Profiling Database Tracking in Programmatic Manner Vertical/ Segmentation Focus Profiling Competitive Intelligence by Product, by Category & by Brands

Lead & Sales Enablement Program

Sales enablement is an area that continues to grow in importance. Sales enablement is concerned with the systems and processes that equip sales team with the right business information whenever and wherever it is needed.

What we do: Business-to-Business (B2B) Sales opportunity identification

Prospecting and Qualifying The Sales Funnel creation Appointment setting activitiess

Digital & Webinar Services

In Digital Space

MCR focus has been placed on segmentation within digital marketing, in order to target specific target audiences in both categories business-to-business (B2B) and business-to-consumer (B2C) segments.

Keywords Mapping Kew word profiling/identification Position & main keywords tracking on google, Yahoo & MSN Target audience profiling for email marketing eDM Broadcasting vertical base eDM marketing

Webinar Services

Webinars are quickly becoming an important business process that allows companies to find new customers, educate current clients and strengthen their customer services

Sales-Ready Needs Nurturing Not a Fit

Sales Channel Activation

Marketers find it tough to develop a reliable distribution network in new geographies for reaching out to the end consumers. We help organizations across verticals in developing distribution channels for routing their products to all the major cities in India.

We offer our services across all metros/Tier I/Tier II/ Tier III cities.

We work with organizations in developing sales channels across verticals/segments. We understand the profile of an ideal distributor/dealer/reseller for your business. We analyse your sales channel requirements and give you the most suitable network of distributors/dealers/resellers in agreed time frame.

Our team identifies business partners for your organization through multiple sources. We track established firms who are into distribution business in your target cities. The team keeps track of their credentials and provide you with most critical information which helps you in short listing your ideal business partner. We schedule appointments for you with the distributors that you shortlist.

So you save on the time of your sales team that it otherwise spends in travelling from one city to the other, hunting for your ideal business partner. We enable your sales teams to just focus on achieving their sales targets.

Internet of Things (IoT), Partner Profiling

A number of IoT impact areas and sectors have already been identified and many will apply to India, such as transport, wellness, healthcare, buildings, home, factories, agriculture, livestock, electric grids, water supply networks, and of course individual consumers. Portals for managing this information and operating services will be run by individuals, organisations and industry. Overall, IoT is a hardware, software and telecom play, collectively bringing about improved productivity, risk management, real-time decision making and new waves of innovation.

IoT segmentation are :

Data and Analytics Devices / sensors Machine Learning & Predictive Analytics

Data Management

As a leading provider of database generation and management services across various Industries, Machwan has helped customers in acquiring and maintaining critical & big databases in across verticals & sub-verticals. At MCR resource centre we generate, validate and update databases on our own or as per the requirements of our customers

This continuous process of generating and upgrading databases has resulted in a profiled data base of more than 200,000 companies (includes listed, ET 500 and BT 500/1000 companies) in programmatic way.

  • Database Mining
  • Data Standardization & Database Cleaning
  • Database Profiling
  • Contact Profiling
  • Database Tracking in Programmatic Manner
  • Vertical/ Segmentation Focus Profiling
  • Competitive Intelligence by Product, by Category & by Brands
Lead & Sales Enablement Program

Sustenance of every business is dependent on sales. The sales force needs continuous inputs in the form of sales leads for follow ups, closure of sales and revenue generation. If you are able to generate enough leads, business is sure to be on the way to growth.

We generate sales leads which can be rapidly moved from qualified opportunities into the sales pipeline. So far we have generated more than 50000+ leads in different products (both technical and non technical) across all sectors for our customers resulting in more than USD 75 Million in revenues for our clients. Over the years, we have also perfected the art of progressing leads to various sales stages thereby accelerating sales cycle, enabling faster conversion and reducing the cost per lead for our clients.

Digital & Webinar Services

In Digital Space

MCR focus has been placed on segmentation within digital marketing, in order to target specific target audiences in both categories business-to-business (B2B) and business-to-consumer (B2C) segments.

  • Keywords Mapping
  • Kew word profiling/identification
  • Position & main keywords tracking on google, Yahoo & MSN
  • Target audience profiling for email marketing
  • eDM Broadcasting
  • vertical base eDM marketing

Webinar Services

Webinars are quickly becoming an important business process that allows companies to find new customers, educate current clients and strengthen their customer services

  • Sales-Ready
  • Needs Nurturing
  • Not a Fit
Sales Channel Activation

Marketers find it tough to develop a reliable distribution network in new geographies for reaching out to the end consumers. We help organizations across verticals in developing distribution channels for routing their products to all the major cities in India.

We offer our services across all metros/Tier I/Tier II/ Tier III cities.

We work with organizations in developing sales channels across verticals/segments. We understand the profile of an ideal distributor/dealer/reseller for your business. We analyse your sales channel requirements and give you the most suitable network of distributors/dealers/resellers in agreed time frame.

Our team identifies business partners for your organization through multiple sources. We track established firms who are into distribution business in your target cities. The team keeps track of their credentials and provide you with most critical information which helps you in short listing your ideal business partner. We schedule appointments for you with the distributors that you shortlist.

So you save on the time of your sales team that it otherwise spends in travelling from one city to the other, hunting for your ideal business partner. We enable your sales teams to just focus on achieving their sales targets.

Internet of Things (IoT), Partner Profiling

A number of IoT impact areas and sectors have already been identified and many will apply to India, such as transport, wellness, healthcare, buildings, home, factories, agriculture, livestock, electric grids, water supply networks, and of course individual consumers. Portals for managing this information and operating services will be run by individuals, organisations and industry. Overall, IoT is a hardware, software and telecom play, collectively bringing about improved productivity, risk management, real-time decision making and new waves of innovation.

IoT segmentation

  • Data and Analytics
  • Devices / sensors
  • Machine Learning & Predictive Analytics

ABOUT MACHWAN

In MCR we understand the importance and value of the data that we collect, as well as the crucial business decisions it drives. Our information collection systems and processes, coupled with extensive experience

of the entire management & operations team, has made us the best database company in the industry to serve our clients regular & ad-hoc data needs.


Quality Policy

Quality is the foundation of Machwan (MCR) survival, and the reason for the customer to choose Machwan services. Actively ensure that our customers' requirements and needs are identified and incorporated into our process，ensure that quality is included at all points in our operation & execution of projects and delivery processes，strive to provide a superior service to our customers.
We undertake to provide customers quality-assured services and consistently enable customers to experience our commitment in creating value for each of them.

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KEY REASON FOR OUR SUCCESS

We believe our people are the key reason for our success. We value their collective skills and knowledge. Therefore, we look for individuals who want to succeed, grow and be a part of our team.

Every team member at MCR lives and works with MCR Values: Honesty , Integrity, commitment and passion. Their motivation, commitment, and expertise have made MCR the company it is today & they constantly strive towards finding new and innovative process and offer our customers excellent service.

All of our 3000+ Projects have been executed on time with highest customer satisfaction. Our ability to step up and deliver on our commitments , handle large and complicated projects with ease, demonstrate stretch, and deliver results at best possible cost , has won us several awards and accolades.

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