Machwan Communication & Research

FROM DATA TO DECISION : Machwan helps businesses to effectively drive their marketing and sales campaigns by fueling their campaigns with data driven insights & actions, resulting in increased ROI and time bound results.

Know your target customers and grow your business

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Our Approach

We hate fancy slogans, empty promises, and under performance. Our priority is to look out for our clients’ best interests, ultimately striving to make them more successful. With robust processes, team of experts with years of experience and mastery over specific service areas and adopting latest technologies Machwan promises satisfaction, quality and value additions. Since inception we have been successful in retaining 100% of our clients because of several key ingredients in delivering this level of service:

We work with 100% transparency . We can help most of the companies, but we’re not for everyone. We are conscious , cautious and ethical while considering new business opportunities.
We strive to learn. With each client, we seek to understand their business, their objectives, and their aspirations and be a part of their long journey.
We collaborate with clients. We roll up our sleeves and work with our clients to arrive at the right solutions to generate the greatest success.
We tailor our solutions. Each company has unique needs, nothing is off-the-shelf at Machwan. Instead we customize our services to meet the needs of each client.

And, when our clients succeed, we succeed.

BRING IT ON – WE LIKE CHALLENGES!

Today’s information savvy and progressive customers want to do business with companies whom they know and aware of their business needs intimately. Keeping these things in mind we help the customers to develop strategies and overcome the following challenges:

Customer Experience based on Customer Needs
Developing a customer-focused culture
Focused organic growth
Defending market position
Addressing process inefficiencies
Allocating resources intelligently
Creating a competitive edge
Customer-focused innovation

Building efficient customer strategy is much more than measuring customer satisfaction or Net Promoter Score . That’s why our support extends just to not identify problems but to get into a deeper engagement and find solutions for the same . It helps to create complete high impact business strategies based on customer experience.

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Evangelistic Engagement

Evangelism marketing is one of the latest tactics often used as an Influencer marketing for B2B and B2C segments. As a marketing support organization, we find exactly the kind of customers, our clients target – get them engaged, excited and so that they tell the others about our client’s organization, products and services. Through a series of marketing efforts, we try to convert their customers into evangelists / advocates for their brand.

Door Opening Discussion

As a marketing support organization, sometimes we face challenges to narrow down a sales lead because of various issues such as shortage of content, less clarity, unable to take spot decisions, longer decision-making cycle. For such cases we opened the doors for our clients to reach the prospect, which is basically bridging the prospect with our clients. Before the discussion, we help our clients feeding them valuable business critical intelligence, interest areas and decision making about the prospect. This helps our client to conduct better homework to make the sales pitch effective.

Custom Research & Strategic Consulting

Our services have extended beyond market campaigns to a full-fledged customized business intelligence service provider. We satisfaction, quality and value additions to its client in the following areas:

Market Opportunity Assessment & Forecasting – Penetration, Investment, Sizing and Driver Analysis
Competition Tracking (Price, Product & Market Strategy)
Brand Awareness and Perception
Validation, Concept and Price Testing
Customer Satisfaction & Loyalty Management
Market Entry, GTM / RTM Strategies
CIO / CFO Survey
Merger & Acquisition Support

Segment Wise ABM - Listing

Month Year

Average: 25%

Transportation & Mobility

Average: 35%

Aerospace & Defense

Average: 25%

Industrial Equipment

Average: 15%

Financial & Business Services

Account based marketing programs, pipeline building, lead funnel building, bross sell and LOBs programs

We use our huge data repository cutting across all the top verticals including govt, healthcare, education and prospective ones such as logistics, retail, etc. representing enterprises, mid-market and SOHO for regulation Sales enablement programs, pipeline building, lead cross sell and LOBs Programs. We fill the gap between the sales strategy and the final contract.

Business opportunity - Vertical Wise

Month Year

Out of 7827 Business opportunity Updated by Machwan

Profiling and Business Critical Intelligence

Most popular method to identify your target companies and target audience. The information collection extends beyond basic contact information to business-critical information that helps for tele-calling or broadcasting EDMs to make them aware of certain products / services or invite them to participate in events & webinars or preparing for sales pitch.

Data Management (CDS) for third parties

Managing and nurturing more than 3 lacs of records along with critical information Machwan has built a captive Database Management Centre with skilled resources, automated processes and tools. This has driven us to manage business critical data (transactional data of customers, contact profiling data etc.) for our clients as a third-party service provider. The data accumulated from various sources at client’s end are collected, cleaned, standardized, validated and put into tools for further use.

Sales Channel Activation Program

Marketers find it tough to develop a reliable distribution network in new geographies for reaching out to the end consumers. Machwan lends and stretches its arms to on-board them.

ISV Activation

Technology vendors often struggle to find out the right ISVs (Independent Software Vendors) for technology collaboration and partnering. We help the vendors to identify ISVs with required skill, background and capabilities provide a platform for a future tie-up.

Cluster based / Pin Code based customer activation program & white space prospecting

A unique and ROI driven concept to find white space within a city / market / geography. Aptly designed for on-boarding net new customers, new pockets. Due to its combing operation no stones are left unturned. Our services go beyond Tier 1 to Tier 3 cities in India.

Person & position tracking survey within ministers, bureaucrats, political leaders and govt officials of India

Machwan makes a daunting task while it tracks person & position movement within ministers, bureaucrats, political leaders and govt officials of india. Many of our clients use this data for digital marketing, email marketing while conducting any influencer programs.

Webinars

Webinars have become an important component and medium that allows companies to find new customers, educate current clients and strengthen their customer services. Machwan offers end to end services that includes database management, audience acquisition for the webinars, provide platform and post webinar analysis.

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VISION

To be the preferred and trusted partner for business intelligence and consulting for global clients from diverse backgrounds

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MISSION

To support and accelerate clients growth through quality information and consulting services.

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VALUES

High Customer Satisfaction High Professional Standards Collaborative Approach

About Us

Today’s savvy, well-informed customers want to do business with companies that know them and their business needs intimately. With this knowledge, companies can create personalized experiences that meet customer needs. But this means companies must dig deeper to learn more about what individual customers want and value. Established in the year 2005 as a business intelligence and consulting firm and we have been on an epic ride ever since and we works almost exclusively with business-to-business companies. We have an extraordinary range of services and are ready to meet our clients wherever they are on their customer experience journey. starting from:

Discovery of target & potential customers
Cluster & new geo expansion including cluster analysis
Vertical & customer segmentation
Audience acquisition
Digital marketing
Lead generation
Database management
Channel activation

We transform DATA into actionable insights & essential intelligence which is required at every step of business decision. Our business intelligence solutions combine broad data, deep business vertical & cluster intelligence, validated information along with consulting services which is backed-up by powerful analytics. Give our clients unrivalled insights of the market and the competition.

Intelligence Organizations

Machwan is one of the few market intelligence organizations in the country to adopt 100 % data protection policy well ahead of others in the market and GDPR mandate coming out on 25th May 2018.

Protecting

Towards protecting personal data and information we maintain rigorous measures with general guidance within a global data protection framework to ensure that data subjects retain control over their ..

Periodic Reviews

In addition, we do periodic reviews and comply with the national data protection and market research self-regulatory requirements of each country where to do fieldwork or process data.