In Digital Space

MCR focus has been placed on segmentation within digital marketing, in order to target specific target audiences in both Business-to-Business (B2B) and Business-to-Consumer (B2C) segments.

This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google AdWords campaigns,

  • Keywords Mapping
  • Keyword Profiling/Identification
  • Position & main keywords tracking on google, Yahoo & MSN
  • Target audience profiling for email marketing
  • eDM Broadcasting
  • vertical base eDM marketing

Webinar Services

Webinars are quickly becoming an important business process that allows companies to find new customers, educate current clients and strengthen their customer services

  • Develop an audience profile that aligns with your topic and value proposition
  • Audience acquisitions
  • Follow-ups for registration & reminder after registration
  • One of the most important tasks we do post-webinar sessions is that we send "Thank-you Emails" to all of the attendees and no-shows.

Convert the Analytics into Actionable Sales Follow Up after webinar:

We divide attendees into three categories: “sales-ready” , “needs nurturing” , and “not a fit.”

Sales-Ready :

These people areasked directly for a sales meeting, requested a free trial or a demo, or asked for more information. Once they are ready to be contacted we will connect with your activity owner/manager for further process/scheduling of the appointment.

Needs Nurturing :

These people rated the webinar highly, wanted more information, and asked questions/had high participation during the webinar sessions. They may not be ready to buy now, but they want to stay informed. We will segregate these prospects for you.

Not a Fit :

The people who aren’t a fit have profile data that is not compatible with your ideal prospect.