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Cluster Based Deep Dived

Effective for ground connect and driving marketing campaigns like SMB Activation!

This is a rigorous exercise done within deep pockets of a city usually business clusters and up to a Pin Code Level. Machwan uses granular level of research and analytics to interpret and communicate meaningful data and conduct successful marketing campaigns.

Machwan perceives the following value additions from the programs

  • Provide cell to cell information of the organizations (e.g. technology adoption, IT budget,trends, customer need gaps etc.)
  • Flexibility of using custom data points
  • To increase reach
  • Building messages and content
  • Deploying correct channel partners, feet on street and resources for better access and feedback of the prospects & customers
  • Fixing pocket-wise revenue targets
  • CIO /CFO Survey
  • Quick ROI

Commitments from Machwan

  • Reports
  • SMB database with selected points
  • Recommendation
  • Machwan can deploy feet on street (optional)
  • Lead funnel and conversion (optional)