Loyalty Program Conceptualization

In order to make a loyalty program appeal to the target consumers, care should be taken at the program conceptualization stage to understand and map the purpose of the program, the product or service associated and the target audience. Various feasible and suitable loyalty program alternatives should then be prepared and the pros and cons discussed with the client. Several stages of fine tuning will be required and a thorough evaluation is required for selection of the best loyalty program concept.

We at Machwan have conceptualized, developed & executed various loyalty programs, targeted towards customers & channels. Loyalty program conceptualization methodology at MCR is an evolved process which includes working on the concept & planning its execution, along with required resources.

Loyalty Program Management

Loyalty programs are structured marketing efforts that reward and therefore encourage loyal buying behavior among the existing and target customers...

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Program Conceptualizationn

In order to make a loyalty program appeal to the target consumers, care should be taken at the program conceptualization stage to understand and map...

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Program Development

The mandatory requirements for an effective loyalty program are – Creative Conceptualization, Feasible Program Development, Systematic and Time bound...

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Program Execution

Carrying out loyalty program execution is of crucial importance but the way in which it is carried out is more important. The timing and amount of the information...

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Types Of Loyalty Programs

Direct marketing can take many forms - catalogues, TV Shopping, Direct response TV, infomercials, direct mail, cold-calling, internet etc.

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