In order to make a loyalty program appeal to the target consumers, care should be taken at the program conceptualization stage to understand and map the purpose of the program, the product or service associated and the target audience. Various feasible and suitable loyalty program alternatives should then be prepared and the pros and cons discussed with the client. Several stages of fine tuning will be required and a thorough evaluation is required for selection of the best loyalty program concept.
We at Machwan have conceptualized, developed & executed various loyalty programs, targeted towards customers & channels. Loyalty program conceptualization methodology at MCR is an evolved process which includes working on the concept & planning its execution, along with required resources.